LWYMMD: How Coordinated Narratives Engineer Outrage II
Part II: Moscow Joins the Chat.
Our new series, Look What You Made Me Do, examines what celebrity controversy actually is when viewed through an information integrity lens rather than an entertainment lens. Spoiler: it is not trivial, it is not a coincidence, and the playbook is hiding in plain sight.
Look What You Made Me Do: How Coordinated Narratives Engineer Outrage
Part I: It’s Just Pop Culture. Until It Isn’t.
Our new series, Look What You Made Me Do, examines what celebrity controversy actually is when viewed through an information integrity lens rather than an entertainment lens. Spoiler: it is not trivial, it is not a coincidence, and the playbook is hiding in plain sight.
Truth, Story and Power III
Part III: Propaganda, Public Diplomacy, and the Performance of Power
Part III of our series Truth, Story, and Power turns to the present moment. It examines how narrative, propaganda, and public diplomacy intersect in a political environment where communication increasingly resembles performance and where storytelling operates as a strategic tool of power.
Truth, Story and Power II
Part II: When the Network Became the Battlefield
Part II of our series, Truth, Story, and Power, turns to the digital transformation of the information environment. The emergence of the internet promised openness and democratisation; it also reshaped how narratives circulate, how information is monetised, and how influence operates at scale.
Truth, Story and Power
Part I: From Myth to Media
In the first part of our series Truth, Story, and Power traces the relationship between myth, authority, journalism, propaganda, and digital platforms, and asks a question that feels increasingly urgent: Who gets to tell the story - and who gets to define truth?
The Super Bowl Kicked Off Before the Game Started
How a halftime show, presidential politics, and immigration enforcement turned a cultural moment into a battleground.
Cultural and celebrity events matter because they are shared, emotional, and highly visible. They are also increasingly targeted as leverage points for wedge narratives, audience capture, and political signalling. This piece unpacks what's happening around Super Bowl LX, why it matters, and what it reveals about power, enforcement, and the information environment we are operating in now.
Monetising Misogyny
Engagement Farming and the Tactics Behind Incendiary Online Content
The piece examines how misogynistic influencers and online extremist actors exploit commercial digital systems that reward hostility, outrage, and rapid engagement. These dynamics are not incidental. Platform incentives often amplify deliberately incendiary content, creating pathways that can move users from general hostility towards more explicit ideological narratives and, in some cases, violent extremism.
Sensing The Signal Podcast
The Threat You Can't Quite See Is Still Shaping What You Believe
Information manipulation is a pervasive and growing threat. Its impacts are often subtle, cumulative, and difficult to detect, yet they shape how societies understand risk, trust information, and make decisions. In the episode, we explored how information manipulation operates within complex information environments, why it remains so difficult to analyse at scale, and what this means for analysts and decision-makers working across public and private sectors.